Marc Jacobs Twinkle Pop Eye Stick in Leila

One of the new releases from Marc Jacobs are the Twinkle Pop Eye Sticks, which are described as a "two-in-one, shimmering, creamy eye shadow and eyeliner." Until now, I had found myself completely immune to the lure of Marc Jacobs Beauty, but for some reason the morning these were released on Sephora.com for VIB Rouge members* the Twinkle Pops called to me.

*I believe all of the new Marc Jacobs products are now available to any and everyone!

Do you see what I mean about the nipple thing?

I ended up settling on Leila, a rose copper shade. With all of the rose gold madness of the past few years, I had never seen a shade described as rose copper and I immediately wanted to see this color in person. The first thing I noticed upon receiving the Twinkle Pop is that the packaging, also on the new Kiss Pop Lip Color Sticks, looks like nipples. I'm talking boobs here, people. There's no way that's just a coincidence. I feel like I need to pick up another product just to make a pair!

Swatch of Leila

Anyways, as the description suggested, Leila is a beautiful warm rose copper shade. It swatches quite copper--almost a peachy orange--but on the lid it definitely pulls more pink. The good news is that Leila applies beautifully. It has a creamy, but thin consistency. There is literally zero pulling or dragging when I apply this to my lids or lash line. And I might be imagining this, but it seems to have a cooling effect when you apply it.

The bad news is that it had absolutely terrible lasting power on me. As a rule, I use an eyeprimer (99% of the time it's the one by NARS) under anything I put on, and I virtually never have problems with products creasing. With Leila, however, a mere three hours after I applied it, my eyelids were covered in creases. All of the color had migrated to those creases and it looked absolutely terrible. I wish I had taken a picture of it, but alas I did not so you will have to believe me when I say it was bad. I gave this another try, again using it over NARS Pro Prime, and it was better second time around, but still creased slightly.

Wearing Leila on the lid with a bit of Salted Caramel from the Too Faced Chocolate Bar Palette through the crease

Given how poor I found the quality of this shade to be, I'm don't think I will be giving any of the other Tinkle Pop shades a chance. It's a shame because I found it so easy to apply, and I'm a fan of cream eyeshadow products. I think that those who like the eyeshadow stick concept are better to stick to the Laura Mercier Caviar Sticks or the By Terry Ombre Blackstars. These were sadly a total product fail for me.

If you want to see how they last on your lids, the Twinkle Pops are available at Sephora for $28.

Have you tried these yet? Is there anything from the Marc Jacobs line that you have enjoyed?

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